Launched in 2002 by Alison Hui, the Jubi range focuses on absolute quality, safety and attention to detail. With a background in nursing and medical sales, Ali was particularly concerned about the health and safety aspect of infant bedwear, following the birth of her son Jack. Aware of the links with asthma, respiratory problems, allergies and sudden infant death syndrome (SIDS ? commonly known as crib death), she wanted to feel secure that the fabric would not be harmful or abrasive to her baby?s delicate skin.

Ali?s search for products that used natural fabrics and promoted safety as well as design and functionality resulted in the Jubi range of baby bedwear and accessories. She believes involvement and attention to detail at every stage of the design and manufacturing process ensures Jubi?s quality focus.

Designed in New Zealand and made in Vietnam from 100% cotton all Jubi products comply fully with fire and safety regulations and standards.